Premier Basketball Club · Onboarding

Let’s build your club’s social media presence

A few details to verify who we’re working with (a federal tax ID for businesses, or a driver’s license photo), then seventeen questions in four short phases. They help us shape the look, voice and messaging of your graphics and highlight reels. It takes about ten minutes, and short answers are fine.

Are you signing up as a business or an individual? (required)

Choose “Individual” if you’re an athlete, parent or coach without a registered business.

Business or organization Individual

Creative vision and brand aesthetics

Sets the visual identity for the graphics and the creative style for the video reels.

1. Brand maturity and starting point

Where are we starting from? Are we strictly following Premier Basketball Club’s existing visual identity (official logos, brand colors, Nike/EYBL affiliations), refreshing the aesthetic, or building a fresh visual look for this batch?

Follow our existing identity Refresh the aesthetic Build a fresh look Not sure yet

Anything to add? (optional)

2. Visual inspiration

Are there 2–3 sports programs, basketball clubs, or athletic brands (e.g. Nike Basketball, Overtime, college programs) whose graphic design, pacing, or video editing style you love?

3. Brand assets

Do you have official brand guidelines, color palettes (HEX codes), team logos (PNG/SVG), vector crests, or sponsor badge assets for us to include on graphics and video overlays?

Yes, full brand kit Some assets exist No, we need help

HEX codes, fonts, sponsor badges, or where we can find your files (optional)

4. Concepts for the 4 highlight reels

Which core programs do you want the 4 video reels to focus on? Choose all that apply.

Tryout / Registration Callout Academy and EYBL Spotlight Skills Academy and Player Development Little Ballers / Youth Camps Other

Anything to add? (optional)

Strategy, positioning and program authority

Shapes the messaging and value proposition across your programs: Academy Teams, Nike Girls EYBL, Skills Academies, Camps and Little Ballers.

5. Current baseline and market position

How do you feel Premier Basketball Club is currently perceived across your regions (Colorado, Utah, Phoenix, Nevada, New Mexico, Mountain West), and where is the biggest opportunity to elevate the brand image?

6. Core program pillars

Which offerings or age groups should the 10 graphic posts focus on? Choose all that apply.

Nike Girls EYBL Elite Academy Tryouts Youth Skills Academies 3-on-3 Leagues Little Ballers Other

Age groups or details (optional)

7. Brand voice and tone

How should the messaging read across graphics and video voiceovers and captions? Choose all that fit.

Elite and competitive Empowering and developmental Community-driven and family-focused Other

In your own words (optional)

8. Primary goal

What is the primary objective for this asset package?

Tryout registrations and camp sign-ups College recruiting pathways National brand prestige Other

Anything to add? (optional)

9. Brand boundaries and exclusions

Are there specific talking points, competing leagues, or messaging angles you strictly want us to avoid?

Video and graphic production workflow

Ground rules for footage, photo assets and design formats.

10. On-camera comfort and voiceover (for the 4 reels)

Will your coaches, directors, or players provide talking-head clips or voiceovers, or should we build the reels with energetic music, game and practice footage, and text overlays?

We’ll provide clips or voiceovers Music, footage and text overlays A mix of both Not sure yet

Who would be on camera? (optional)

11. Raw asset supply

How quickly can your directors, coaches, or media team provide raw game highlights, practice footage, clinic photos, or media day shots for us to edit into the reels and graphics?

Within a few days Within a week Two weeks or more Little or no footage

Who on your team would send them? (optional)

12. Graphic format mix

Within the 10 graphic posts, which formats do you need most? Choose all that apply.

Tryout / Registration Announcements Game Day / Schedule Graphics Player Development / Alumni Spotlights College Recruiting and EYBL Callouts Quote / Culture Cards Other

Rough split, if you have one (optional)

13. Target audience and call to action

Who is the main target audience? Choose all that apply.

Parents Youth athletes College recruiters Other

Primary call to action

“Register for Tryouts” “Link in Bio to Join Skills Academy” “DM for Team Info” Other

Anything to add? (optional)

Logistics and operations

Ensures smooth delivery, regional accuracy and approval across all 14 deliverables.

14. Regional and league disclaimers

Are there specific state association rules, NCAA/college recruiting compliance notes, or regional location tags required on graphics or captions? Tick the regions that need location tags.

Rules or disclaimers we must include

15. Approval workflow

Who will be the primary approver on your team (e.g. Club Director, Regional Director, Marketing Lead)?

Preferred turnaround for reviewing graphic proofs and video cuts

24 hours 48 hours 3–5 days 1 week

16. Account access and delivery

Do you have access to your regional Meta Business Suite accounts so we can schedule posts directly, or should we deliver the final high-res MP4 reels, graphic files (PNG/JPG) and captions to your team? Please don’t type passwords here.

Schedule directly in Meta Business Suite Deliver files and captions to us A mix, depends on the region Not sure, need help

17. Definition of success (90 days)

Looking ahead 90 days, what specific outcome (e.g. filled tryout rosters, increased camp registrations, elevated social engagement) will make you say this content package was a massive win?

Review your answers

Check your answers, then submit. They go straight to the Sports Up Marketing team.

Let’s build your club’s social media presence

Creative vision and brand aesthetics

Strategy, positioning and program authority

Video and graphic production workflow

Logistics and operations

Review your answers

Thank you